T
Hndy Tools

🔥 Funnel Leak Calculator

Identify where leads drop off in your marketing funnel and optimize for growth

Calculator
Marketing
Growth
Conversion
Analytics

Total ad impressions or page views

Percentage of impressions that result in clicks

Percentage of clicks that convert on landing page (sign up, add to cart, etc.)

Percentage of landing conversions that complete checkout/purchase

Funnel Flow:
Impressions → Clicks → Landing Conversions → Checkout Conversions

Clicks = Impressions × (CTR ÷ 100)

Landing Conversions = Clicks × (Landing CVR ÷ 100)

Checkout Conversions = Landing Conversions × (Checkout CVR ÷ 100)

Example: 100,000 impressions @ 2.5% CTR

= 2,500 clicks → @ 15% landing CVR = 375 leads

→ @ 3% checkout CVR = 11 conversions

🔥

Enter your funnel metrics to analyze conversion leaks.

Click "Load Sample" to try with example data.

Improve CTR
  • Test different ad headlines and copy
  • Use compelling visuals and CTAs
  • Refine audience targeting
Improve Landing CVR
  • Match ad message to landing page
  • Optimize page load speed
  • Add social proof and trust signals
Improve Checkout CVR
  • Simplify checkout form fields
  • Offer multiple payment options
  • Add security badges and guarantees

About Funnel Leak Calculator

What is a Marketing Funnel?

A marketing funnel represents the customer journey from first seeing your ad (impression) to making a purchase (conversion). Each stage filters out potential customers, creating "leaks" that reduce your final conversion count.

For calculating advertising costs at each stage, use our CPC/CPM Calculator to optimize your ad spend.

Why Track Funnel Leaks?

  • Identify bottlenecks in your customer journey
  • Prioritize optimization efforts for maximum ROI
  • Measure impact of marketing changes
  • Forecast revenue based on traffic projections

To measure customer loyalty after conversion, check our Churn Rate Calculator.

Growth Marketing Applications

Growth marketers use funnel analysis to run systematic experiments. By improving each conversion rate by even 10-20%, you can dramatically increase final conversions without increasing ad spend.

Privacy & Security

All calculations happen in your browser. No data is transmitted to servers. Your calculation history is stored locally and can be cleared at any time.

Explore more marketing tools in our Marketing tools collection.

Frequently Asked Questions (FAQ)

What is a funnel leak and why does it matter?
A funnel leak occurs when potential customers drop off at any stage of your marketing funnel. Identifying these leaks helps you prioritize optimization efforts and improve overall conversion rates, directly impacting revenue.
How do I interpret the funnel analysis results?
Each stage shows the number of visitors, conversion rate, and lost leads. The stage with the highest lost leads is your biggest leak - focus optimization efforts there first for maximum impact.
What is a good CTR (Click-Through Rate)?
CTR varies by industry and channel. For display ads, 0.5-1% is average. Search ads average 2-5%. Email marketing can see 2-5%. Social media ads typically range from 0.5-3%. Higher CTR indicates more compelling ad copy or targeting.
What is a good landing page conversion rate?
Landing page conversion rates vary by industry, but 2-5% is considered average. Top-performing landing pages can achieve 10-15% or higher. E-commerce product pages typically see 1-3%.
What is a good checkout conversion rate?
E-commerce checkout conversion rates average 2-4%. Optimized checkout flows can achieve 5-10%. High cart abandonment (60-80%) is common, so even small improvements in checkout CVR can significantly boost revenue.
How can I reduce funnel leaks?
For CTR: improve ad copy, targeting, and creative. For landing CVR: optimize page speed, headlines, CTAs, and trust signals. For checkout CVR: simplify forms, add payment options, show security badges, and reduce friction.
Is my data secure and private?
Yes, all calculations happen in your browser. No data is sent to servers. Your calculation history is stored only in your browser's local storage and can be cleared at any time.
How often should I analyze my marketing funnel?
Analyze your funnel weekly or monthly to track trends. After making changes to ads, landing pages, or checkout, analyze daily to measure impact. Regular analysis helps identify issues before they significantly impact revenue.

Related Tools

👥

Crowd Density Calculator

Estimate crowd size using the Jacobs Method. Calculate number of people in an area based on space dimensions and crowd density levels.

💰

Tip Calculator Based on Hours Worked

Calculate fair tip distribution based on hours worked. Divide total tips proportionally among employees based on their work hours with detailed breakdown.

🔺

Reddit Karma Growth Calculator

Estimate your Reddit karma growth based on posts per week, average upvotes, and comment engagement. Calculate time to reach karma milestones like 1K or 5K.

🎨

Color Contrast Checker

Check color contrast ratios for web accessibility compliance. Test text and background colors against WCAG AA and AAA standards.